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Smart Chat

What if your website could answer every visitor's question, instantly?

Smart Chat is a conversational agent that lives on your website and answers your visitors in plain language, using your own content. Train it on your pages and documents, match it to your brand, and embed it in minutes, so more visitors find what they need and take the next step. It also powers search across the Frilly Smart Directory.

Smart Chat answering a website visitor in the brand's own voice

The Frilly Smart Chat is designed for:

Startups with Published Research illustration

Startups with Published Research

You've published deep research and docs. Smart Chat turns it into a conversation, so visitors can ask questions and get answers grounded in your own material, not a generic bot.

Early Stage Entrepreneurs illustration

Early Stage Entrepreneurs

Moving fast and wearing every hat? Smart Chat answers customer questions around the clock, using what's already on your site, so you can build instead of replying to the same messages.

Professional Service Offices illustration

Professional Service Offices

Law, accounting, medical, and consulting offices field the same questions daily. Smart Chat handles them on your site, in your voice, and points people to the right service or the next step.

Small Business Owners illustration

Small Business Owners

No time to answer every inquiry? Smart Chat greets visitors, answers from your own content, and helps them take the next step, whether that's booking, buying, or getting in touch.

Subscription Levels
Member
Free
- Five-page FRS audit when you join - Profile on Smart Directory - Smart Chat agent, core features - Limited training prompt
Pro
$60/moplus $100 one-time onboarding
- Upgraded Smart Directory profile - Smart Site FRS for up to 25 pages: • Schema and Markdown • Content Coach - Smart Chat: 25 pages + 25 files - Custom training prompt
Premium
$180/moplus $400 one-time onboarding
Everything in Pro, with more capacity: - Smart Site: 50 pages - Smart Chat: 50 pages + 50 files - Concierge Smart Chat customization
Enterprise
Everything in Premium, plus: - Custom integrations - Dedicated support - Generous content capacity
Add your business, organization, or other professional practice to the free Smart Directory first.

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