Smart Chat

What happens when your website can answer every visitor's question, instantly?

Smart Chat is a conversational agent that lives on your website and answers your human and agentic visitors in plain language, using your own content. Train it on your pages and documents, match it to your brand, and embed it in minutes, so more visitors find what they need to take the next step.

It also provides you with analytics so you can see what your visitors are asking. Watch the video.

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A laptop showing a Smart Chat conversation open over a website

The Frilly Smart Chat is designed for:

Startups with published research: a lensStartups with published research: a lens

Startups with published research

You've published deep research and docs. Smart Chat turns it into a conversation, so visitors can ask questions and get answers grounded in your own material, not a generic bot.

Early stage entrepreneurs: a clockEarly stage entrepreneurs: a clock

Early stage entrepreneurs

Moving fast and wearing every hat? Smart Chat answers customer questions around the clock, using what's already on your site, so you can build instead of replying to the same messages.

Professional service offices: a signpostProfessional service offices: a signpost

Professional service offices

Law, accounting, medical, and consulting offices field the same questions daily. Smart Chat handles them on your site, in your voice, and points people to the right service or the next step.

Small business owners: a shop bellSmall business owners: a shop bell

Small business owners

No time to answer every inquiry? Smart Chat greets visitors, answers from your own content, and helps them take the next step, whether that's booking, buying, or getting in touch.

Frequently asked questions about Smart Chat

  1. How does it get to know my business or organization?

    It learns from what you've already published.

    On a paid plan, Smart Chat reads the public pages of your website, up to your plan's page limit, along with any documents you upload, and answers from that. If Frilly builds your site, every publish updates it automatically, so your chat never falls behind your site. On a free account, you can try it in your dashboard right after you join, where it answers from your directory profile.

  2. Is it really able to “talk to” other AI agents?

    Yes, on websites Frilly builds. Each site can open its own agent connection using MCP and A2A, the open standards AI agents use to call tools and talk to each other. Another agent can ask a question about your business and get an answer grounded in what you've published. Every call passes through your site to Frilly over a signed connection, and each caller has a daily limit.

  3. Is my data secure?

    Smart Chat works only from what you choose to give it: your public pages, your profile, and the documents you upload. Drafts on a Frilly-built site are never visible to it or to any other agent. Questions from outside agents are screened before an answer is written, so off-topic or manipulative requests are turned away. Anything you upload can appear in an answer, so upload only what you'd be comfortable sharing with a customer.

  4. Do I need a separate subscription for Smart Chat?

    No. One Frilly subscription covers every product, Smart Chat included. Your plan sets how many pages and documents it can learn from and how many questions it answers each month.

  5. Where can people use it?

    On your own website, with a short embed code, on any paid plan. If Frilly built your site, it can be part of the site from launch.

Get started today.

You can begin testing the Smart Chat agent in your Admin dashboard immediately after you join the platform. You can edit the Main Prompt and see how that changes its responses.

The Frilly admin: Smart ChatThe Frilly admin: Smart Chat
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