Smart Directory

What if getting discovered didn't cost you a thing?

Smart Directory is Frilly's AI-driven directory of local businesses, organizations, artists, makers, events, and festivals. Profiles are free, machine-readable, and built to be found by people and AI assistants alike. Add your details once, and a built-in agent answers questions about you across the directory. It is the simplest way to show up where your community, and the tools they use, are already looking.

The Member Relationship Management dashboard is designed for organizations who want to customize the directory for their members.

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A phone in hand showing the Frilly Smart Directory

The Frilly Smart Directory is designed for:

Local Communities: a mapLocal Communities: a map

Local Communities

Your neighborhood is full of makers, artists, shops, and organizations worth finding. Smart Directory gathers them all, with local events and festivals, into one AI-ready guide residents and visitors can explore.

Chambers of Commerce: a ribbonChambers of Commerce: a ribbon

Chambers of Commerce

Give your members a modern, AI-ready presence. Smart Directory puts every member business in one searchable place and makes your chamber the front door to the local economy.

Professional Associations: a hubProfessional Associations: a hub

Professional Associations

Your members are your value. Smart Directory showcases them in a shared, searchable hub, helps them get discovered, and gives your space a living directory that grows as your community does.

Multi-Brand Agencies: a greenhouseMulti-Brand Agencies: a greenhouse

Multi-Brand Agencies

You manage many brands, and each one needs to be found. Smart Directory gives every client its own AI-ready profile and brings your whole roster into one directory you run from a single place.

Frequently asked questions about Smart Directory

  1. Why do I need to join the directory?

    Your directory profile is where everything on Frilly starts. Smart Chat, Smart Site, and Smart Commerce all build on it, so the details you confirm once carry through everywhere. It also places you on a map of your local community, alongside the businesses, organizations, and people around you, in a form both visitors and AI assistants can read. Joining is free.

  2. How is my information used?

    Your profile is built from what's already public on your own website, plus what you tell us when you join. Once you claim it, you control it: you can correct, add to, and update your profile at any time. That makes the directory a record of local information kept accurate by the owners themselves, instead of one that goes stale.

  3. How is Frilly’s directory tied to a chamber or association’s directory?

    A chamber or association gets its own directory on Frilly, with its own branding, member tiers, and an admin built for its staff. Each member is still one profile on Frilly, and the chamber's directory shows that member with the description they write for the chamber. Membership details like tier and dues stay with the chamber and never appear on the member's public profile.

  4. Who can join?

    Businesses, organizations, and individuals with a real presence in their community. Frilly isn't an open sign-up: every profile comes through our join form or an invitation from a chamber or association, so every account belongs to a real entity.

  5. I see that my business already has a profile. How do I take it over?

    Click the purple button you see on the profile and claim it. Claiming is free: we confirm you represent the business, and then the profile is yours to edit.

Get started today.

Join the platform to claim your spot in the local directory. Your AI-ready profile is free and accessible via the Admin dashboard.

The Frilly admin: Smart DirectoryThe Frilly admin: Smart Directory
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