Smart Site

Frequently asked questions about Smart Site

1. 1.

   Why is this better than WordPress?

   It's built for how the web is read now. WordPress runs a large share of the web, and it relies on themes and plugins: a theme limits how far a design can go, and every plugin is another piece of code to keep patched, a job that grows as automated tools get better at finding what hasn't been. A Smart Site has neither. It's designed for you and built on a modern content system, and it's agent-ready from its first publish instead of retrofitted later.

2. 2.

   Is it SEO and AEO friendly?

   Yes. Every page publishes with structured data, a plain Markdown version, and entries in your sitemap and llms.txt, so search engines and AI answer engines can read it cleanly. When you publish, Frilly works out what each page is about and writes the matching schema for you, with no markup to edit by hand. On Premium and up, Content Coach reviews your pages and shows where the writing could be clearer and more specific, so you can improve it in your own voice.

3. 3.

   How long does it take to design and build the site?

   Weeks, not months. Our process is a tested playbook, so we move quickly without giving up the care and judgment of a founder-led design process, for every client.

4. 4.

   Do I own my site?

   Yes. Your site runs on its own system, with its own database, admin, and accounts for your team. It's packaged so it can move to another host, and it keeps working even if you leave Frilly.

5. 5.

   Who hosts it?

   Frilly can host your site at launch, on your own domain. We encourage you to choose your own host: any server that can keep a Node.js process running and write to its own disk will work. We assist with the setup as part of the client full-service engagement.