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Designed with community in mind

We believe local communities improve when they cultivate their shared wisdom.

Get smarter together

When local knowledge flows freely, everyone discovers more of what they need.

We all have a digital presence. Our websites and social media accounts can broadcast us to almost any corner of the globe. Yet navigating these connections through the clutter remains challenging. Our knowledge is scattered across dozens of platforms, websites, and mobile apps.

What if we could weave this fragmented knowledge into something more coherent? Not by centralizing it, but by making it discoverable through the conversations we are already having.

When local businesses, organizations, and makers contribute their expertise to a shared knowledge layer, AI can become a connective tissue that helps us find what we need. We go from scrolling and searching to asking and exploring.

This is what we aim to enable with Frilly: a living map of local knowledge. The restaurant knows what's on the menu, the venue knows what's playing this weekend, and the baker knows this morning's special batch. Together, their knowledge creates a shared wisdom that AI can tap into to help neighbors discover their next favorite.

Communities aren't built at random.

Real relationships form through repeated interactions, not fleeting encounters. The restaurant that always recommends the theater next door. The venue that partners with local caterers. The craft brewer who knows which food truck pairs best with their IPA. These aren't just business referrals—they're the strong ties that define the community's fabric.

When your Smart Chat agent can recommend complementary neighbors, and theirs can recommend you, these authentic connections become discoverable. The trust that once lived in word-of-mouth conversations now flows through AI-powered discovery. Our goal is for Frilly to make these relationships visible and actionable, transforming isolated businesses into a connected ecosystem.

Two products, one shared intelligence

FRILLY CONCIERGE(for businesses, organizations, artists, makers)

The Customer Experience

Smart Chat customer experience

Help your visitors get to know you

Get an AI agent trained on your content that lives on your website. When visitors have questions, they get answers grounded in your actual expertise—not generic responses. Turn curiosity into understanding, and understanding into relationships.

FRILLY(for the community)

The Smart Directory

Smart Directory community experience

Discover your new local favorite

An AI-powered guide to your neighborhood's businesses, organizations, and makers. Ask questions in your own words and tap into the shared wisdom of your community—all through natural conversation.

Frilly Inc.821 E Washington Ave 2nd floor Madison, WI 53703
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